Here's a list of our favourite digital marketing instruments. Digital marketing is so important in our modern age - how is your companies digital marketing going?
Keyword Analysis
• Market Samurai.- The frequently used by me program to find new keywords to analyze markets to find backlink sites and to check the rankings at Google. The advantage of this is that it is free in a test phase, and requires only one-time cost for a full version.
•Google Keyword Tool - After Market Samurai and short analysis is Google's free keyword tool a must for every Internet Marketer. If you are logged in, you can see better results.
•Google Insights - also a very good way to find new markets and to compare markets and keywords together!
• Seo PowerSuite- also a very powerful keyword analysis tool and ideal to check search engine rankings and backlinks. The free version already contains plenty of features!
•Google Trends - Good to track trends and the create content that is in demand. Unfortunately, only in English.
• SECockpit - The currently best keyword research tool.
Analysis / Tracking Tools / Conversion
• Google Analytics - The number-one tool to count visitors on your site and find out where they come from and what they do.
Advertising
•Google Adsense - A very simple and fast way to earn already from the beginning money with the Web site.
• Google Adwords- Conversely, you can very quickly and easily visitors 'buy' on Google Adwords by paying for ads in the largest search engine.
•Facebook Ads - The counterpart to Google - here you can very well serve ads and attract for a small fee, interested visitors to its content.
Email Marketing
• AWeber - is a very good e-mail provider that there are already more than 10 years on the market.
Video recordings
•Screenflow - Counts besides Camtasia at the best programs to record your screen to edit and publish.
• Camtasia - The counterpart to ScreenFlow and also very good.
•Adobe Photoshop - The ultimate in graphics and design. With this program you can do everything (if you can ;-) because).
•Skitch - A real cool tool to change screenshots and add tags or comments and to draw sketches (Mac).
• Cover Action Pro - To create 3D artwork and video thumbnails. Only works in conjunction with Photoshop, but is very easy to use and works 1A.
• 99Designs- A Crowd-platform, where you can let you create a lot of banner / logo / design drafts and then selecting the best and only pay for it.
Stay posted for our next best marketing instruments...
If you have any other instruments to add to the list - post them in the comments below...
Written by Christian Pälchen